Paia, Maui reflects its heritage as a unique Hawaiian plantation village that originated in the latter half of the nineteenth century.  The first mill was constructed in the 1870’s as the sugar industry took hold on Maui.  Paia Town was established later in 1896 with the founding of a company store for plantation workers.

In recent decades, Paia has become a laid back town with local businesses and a coexistence between longtime residents and those attracted by the area’s world windsurfing.  The unique blend of shops, boutiques, and restaurants that make up has become a destination in its own right, nestled along some of Maui’s best beaches and still surrounded by sugar cane.

In 2014, the Paia Town Association (PTA) was formed to serve and promote the interests of our community. We are a small, but mighty group of volunteers and one part-time staff. You can learn more about us here.  Sign up for our newsletter!  We are working on creating content about our unique town.  Join today to get the latest on what the locals like to do and to learn the history from the residents themselves.  We canʻt wait to share our story.

From Fodors.com:

“Paia, Hawaii named one of America’s Best Small Towns”

Come to Paia for Small Business Saturday, November 28, 2015

Click here to see a list of our merchants participating in the #shopsmall movement.  Small Business Saturday is a great way to promote our Paia merchants.  Lotʻs of fun and some merchants will be serving refreshments!  Grab a snack and that special gift for your friends from our unique town.  Also, check back because the specials will continue as the holiday season gets closer.  Select merchants will be extending their business hours.  Click on their link for more information.  Get your holiday shopping done early.  Donʻt forget your reusable bag, comfortable walking shoes, and water to keep hydrated.