Paia, Maui reflects its heritage as a unique Hawaiian plantation village that originated in the latter half of the nineteenth century.  The first mill was constructed in the 1870’s as the sugar industry took hold on Maui.  Paia Town was established later in 1896 with the founding of a company store for plantation workers.

In recent decades, Paia has become a laid back town with local businesses and a coexistence between longtime residents and those attracted by the area’s world windsurfing.  The unique blend of shops, boutiques, and restaurants that make up has become a destination in its own right, nestled along some of Maui’s best beaches and still surrounded by sugar cane.

In 2014, the Paia Town Association (PTA) was formed to serve and promote the interests of our community. We are a small, but mighty group of volunteers and one part-time staff. You can learn more about us here.  Sign up for our newsletter!  We are working on creating content about our unique town.  Join today to get the latest on what the locals like to do and to learn the history from the residents themselves.  We canʻt wait to share our story.

From Fodors.com:

“Paia, Hawaii named one of America’s Best Small Towns